Attribution
How LinkTrail matches an install to the link and campaign that earned it — deterministic first, probabilistic only when enabled, and what gets recorded.
Attribution ties an install — and later in-app events — back to the link, campaign, and channel that drove it. LinkTrail combines deterministic signals — chiefly the Google Play Install Referrer and a deferred click token — with consent-gated probabilistic matching, and attaches the result to each install. Apple's own frameworks, AdAttributionKit and SKAdNetwork, run alongside this and return aggregated, delayed postbacks that no provider can enrich.
Models & windows
On the Attribution page you choose a model — last-touch, first-touch, or linear — along with click and dedup windows. Re-engagement and probabilistic (fingerprint) matching are toggles, with a read-only priority chain showing how signals are ranked.
In the SDK
The SDK exposes the result via onAttribution (and lastAttribution). Track downstream value with trackEvent so revenue and custom events roll up to the originating campaign in Analytics.